{"id":4611,"date":"2020-04-01T10:49:38","date_gmt":"2020-04-01T08:49:38","guid":{"rendered":"https:\/\/www.cowen.eu\/?p=4611"},"modified":"2024-04-23T13:53:06","modified_gmt":"2024-04-23T11:53:06","slug":"feb_alphapet","status":"publish","type":"post","link":"https:\/\/pava.eu\/en\/feb_alphapet\/","title":{"rendered":"Pava Partners ber\u00e4t die F.E.B. Holding GmbH beim Verkauf der Healthfood24 GmbH an die AlphaPet Ventures GmbH"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1380px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Leipzig \u2013 Pava Partners hat die F.E.B. Holding GmbH exklusiv beim Verkauf der Healthfood24 GmbH (\u201eHealthfood24\u201c) an die AlphaPet Ventures GmbH (\u201eAlphaPet\u201c) beraten. \u00dcber n\u00e4here Details der Transaktion haben die Parteien Stillschweigen vereinbart.<\/p>\n<p>Healthfood24 und AlphaPet verbindet eine langj\u00e4hrige erfolgreiche Gesch\u00e4ftsbeziehung. Durch den Verkauf entsteht ein breit aufgestellter und f\u00fchrender Anbieter im wachsenden Premium-Tierfutter-Segment. Auf Basis der Expertise von Healthfood24 und AlphaPet im station\u00e4ren bzw. Onlinehandel sind beide Unternehmen in allen wichtigen Vertriebskan\u00e4len pr\u00e4sent und k\u00f6nnen dadurch alle Kundengruppen optimal ansprechen.<\/p>\n<p><strong>\u00dcber Healthfood24:<\/strong><\/p>\n<p>Die Healthfood24 GmbH mit Sitz in Leipzig wurde 2005 von Felix Becker gegr\u00fcndet und ist mit der erfolgreichen Marke Wolfsblut der Pionier f\u00fcr artgerechtes, glutenfreies Hundefutter mit nat\u00fcrlichen Inhaltsstoffen. Wolfsblut ist f\u00fchrend im Premiumfutter-Segment und wurde bereits mehrfach zur beliebtesten Hundefuttermarke in Deutschland gew\u00e4hlt*. Mit einem Team von ca. 25 Mitarbeitern werden die Marken der Healthfood24 prim\u00e4r im station\u00e4ren Fachhandel und online vertrieben. Das Produktportfolio wird kontinuierlich in den Bereichen Trockenfutter, Nassfutter und Snacks f\u00fcr Hunde und Katzen erweitert.<\/p>\n<p>*Marktforschungsinstitut Konzept &amp; Markt, Umfragen von 2015 und 2017<\/p>\n<p><strong>\u00dcber AlphaPet Ventures GmbH:<\/strong><\/p>\n<p>Die AlphaPet Ventures GmbH steht mit den Onlineplattformen www.petsPremium.de und www.hundeland.de sowie den eigenen Marken wie Wildes Land, PRIMUM, Daily Choice oder M\u00fcllers Naturhof f\u00fcr die Digitalisierung des Heimtiermarktes sowie den erfolgreichen digitalen Markenaufbau und Multi-Channel-Vertrieb von Premium-Tiernahrung. Das Unternehmen bietet ein breites Sortiment an hochwertigem Futter, Zubeh\u00f6r und Dienstleistungen f\u00fcr Hunde und Katzen. AlphaPet hat seinen Sitz in M\u00fcnchen und derzeit knapp 100 Mitarbeiter.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,403],"tags":[],"kunden":[],"sektoren":[],"services":[],"class_list":["post-4611","post","type-post","status-publish","format-standard","hentry","category-tdcimport","category-unkategorisiert-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pava Partners ber\u00e4t die F.E.B. Holding GmbH beim Verkauf der Healthfood24 GmbH an die AlphaPet Ventures GmbH - Pava Partners Germany AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pava.eu\/en\/feb_alphapet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pava Partners ber\u00e4t die F.E.B. 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