Transaction

Pava Partners advised the investment company Ardian on the acquisition financing for the purchase of Saal Digital, a leading manufacturer of high-end photo products. The previous shareholders Nordwind Capital and the Saal family will continue to hold a substantial stake in the company and have reinvested on a significant scale in the course of the transaction. The managing directors Florian Stellwag, Robin Saal as well as Reinhard Saal and Tim Saal will remain as company management.

Saal Digital was founded in 1986 by Reinhard Saal and has expanded to become a leading online platform for high-end photo products in Europe. These include photo books with special lay-flat bindings, wall prints on aluminum Dibond or under acrylic glass, and photo prints. While a wide range of customizable templates is available for retail customers, Saal Digital has a particularly large clientele among professional photographers, media designers and graphic designers as well as photo enthusiasts. These users can design their creations in standard graphics programs and upload them to the software specifically developed by Saal Digital, where they can edit the images and choose from a variety of design options.

Together with Ardian, the company wants to expand its business activities and thus realize its significant growth potential. The transaction remains subject to the authorization by the competition authorities.

Marc Abadir, Managing Director in the Ardian Expansion team, said: “Saal Digital has a leading market position in the growing online market for high-end photo products. The company is characterized by strong customer loyalty and has significant growth potential in the German-speaking region, in Europe and beyond. We look forward to supporting the excellent management team in the further development of the company.”

Client

About Ardian

Ardian is a world-leading private investment house with assets of US$96bn managed or advised in Europe, the Americas and Asia. The company is majority-owned by its employees. It keeps entrepreneurship at its heart and focuses on delivering excellent investment performance to its global investor base.

Through its commitment to shared outcomes for all stakeholders, Ardian’s activities fuel individual, corporate and economic growth around the world.

Holding close its core values of excellence, loyalty and entrepreneurship, Ardian maintains a truly global network, with more than 620 employees working from fifteen offices across Europe (Frankfurt, Jersey, London, Luxembourg, Madrid, Milan, Paris and Zurich), the Americas (New York, San Francisco and Santiago) and Asia (Beijing, Singapore, Tokyo and Seoul). It manages funds on behalf of around 970 clients through five pillars of investment expertise: Fund of Funds, Direct Funds, Infrastructure, Real Estate and Private Debt.

 

Target

About Saal Digital

Saal Digital is a leading online platform for high-end photo products in Europe and was founded in 1986 by Reinhard Saal in Siegen, Germany. With more than 160 employees, the company develops and makes products such as photo books with special lay-flat bindings and wall prints on aluminum Dibond or under acrylic glass and distributes them in 24 countries. Professional media designers, graphic designers and photographers as well as semi-professional photo enthusiasts receive a complete solution from one source. They can design their creations in standard graphics programs and upload them to the software specifically developed by Saal Digital, where they can edit the images and choose from a variety of printing options. Moreover, a variety of customizable templates are also available for retail customers.

 

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