Transaction
Pava Partners has advised EAG Group (“EAG”), a leading international investment group focused on the digital transformation of the automotive market, on the acquisition of instamotion Retail GmbH (“instamotion”), a leading German online used car platform.
This transaction is the first step for Carvago, a subsidiary of EAG and one of the leading online platforms for buying used cars in Europe, to strengthen its platform in the German market. With the integration of instamotion, EAG Group is driving forward its expansion plans in Germany as well as in Austria and Switzerland. Carvago is on the verge of becoming the largest online used car dealer in the DACH region.
This strategic move will expand the EAG Group’s portfolio, which already includes other well-known brands such as Omnetic and Cebia. instamotion has achieved significant milestones in key sales figures in recent years. The platform offers a wide selection of carefully inspected used cars that are available online. The comprehensive service also includes financing, registration, various additional services, and delivery to the end customer’s front door.
Client
About EAG Group
Founded in 2018 by Jakub Šulta, Pavel Svoreň, and Petr Kratochvíl, the EAG Group focuses on digital services in the automotive industry. Through its commercial brands Omnetic, Carvago, and CarsData, the group covers the entire lifecycle of a vehicle—from selection, financing, purchase, and insurance to operation, servicing, and sale—positioning itself as a European leader in this area.
More at www.eag.group.
About Carvago
Carvago has set itself the goal of digitizing the used car market and offering customers an affordable, transparent, and user-friendly service for buying and selling used cars. The company is part of the international investment group EAG, headquartered in the Czech Republic.
More at www.carvago.com.
Target
About instamotion
instamotion is an e-commerce platform for young premium used cars and offers a modern, uncomplicated way to buy a new car: “buying a used car new”. With more than 30,000 offers across Germany, the company has the largest stock of vehicles that can be purchased or financed online and delivered to the desired location – including new cars, annual cars, one-day registrations, and used cars. Delivery includes registration, a 14-day right of return and a free one-year warranty. The company aims to become the largest online used car dealer in Germany, Austria and Switzerland.
More at www.instamotion.com.