Pava Partners advised EAG Group (“EAG”), a leading international investment group focused on the digital transformation of the automotive market, on the acquisition of dotzilla GmbH & Co. KG (“dotzilla”). The group consists of the companies Group6 GmbH, carzilla GmbH, dotzilla Service GmbH, Carmagotchi Software GmbH, and dotzilla Connect GmbH.

dotzilla is an owner-managed company based in Oberhausen with more than 20 years of experience and is considered as a market leader in digital marketing for the automotive retail industry. The 35-strong team supports car dealerships with process-optimized solutions that make retailing more efficient, faster, and more profitable.

The company offers an integrated Dealer Management System (DMS) for online and stationary sales, which reduces marketing efforts and creates capacities for an optimal lead processing and active sales. The modular products cover the entire online marketing process and combine e-commerce with the advantages of stationary retail.

dotzilla acts as a data service provider, internet agency, marketer, and sales partner to optimally merge all sales channels. This is how the company enables its customers to make the best possible use of sales and dialog opportunities and to meet the high demands of the modern, fast-paced market.

EAG considers the corporate group a valuable addition that seamlessly integrates into the DMS core platform Omnetic. This integration enables targeted cross-selling within the existing customer base of approximately 10,000 B2B clients while simultaneously expanding business operations in Germany.

“We appreciate and thank the entire team at Pava Partners for their renewed professional support and for the long-term partnership that further strengthens our platform in Germany,” said Petr Kratochvíl, one of the founders and Investment Director of EAG Group.

About EAG Group

Founded in 2018 by Jakub Šulta, Pavel Svoreň, and Petr Kratochvíl, the EAG Group focuses on digital services in the automotive industry. Through its commercial brands Omnetic, Carvago, and CarsData, the group covers the entire lifecycle of a vehicle—from selection, financing, purchase, and insurance to operation, servicing, and sale—positioning itself as a European leader in this area.

More at www.eag.group.

About Omnetic

Omnetic is a leading provider of DMS in Europe. DMS is a specific type of software solution designed to meet the needs of car dealerships, helping them to manage various aspects of their business such as vehicle sales, service, spare parts inventory, customer care, financing, and leasing. Omnetic operates in 12 European countries, with Germany being its leading market.

More at www.omnetic.com.

About dotzilla

dotzilla is Germany’s leading online marketing service provider for the automotive trade. Owner-managed since 2002, it now supports over 1000 car dealerships, dealer groups, dealers and manufacturers.

More information at www.dotzilla.de.