Pava Partners advised the shareholders of Masterplan com GmbH (“Masterplan”) on the sale of their shares to Amadeus Fire Group (“Amadeus Fire”).

Amadeus Fire, one of Germany’s leading providers of personnel services and professional training, acquires 100 percent of the shares in Masterplan. The Berlin-based tech company operates on a software-as-a-service (SaaS) model with recurring subscription revenue and is an innovative e-learning platform for corporate training.

Leap into the EdTech future: Amadeus Fire and Masterplan join forces

The acquisition strengthens the position of Amadeus Fire in the dynamically growing market for digital B2B training, which is facing a paradigm shift due to AI. Masterplan is well positioned for further growth, both strategically and operationally. The company expects a revenue of a good € 8 million for 2025. The management is planning a significant step up in growth for 2026, as well as the leap into profitability.

“This is a truly ideal partnership for us,” enthuses Stefan Peukert, Managing Director and Co-Founder of Masterplan. “Together with Amadeus Fire, we are bundling technology, sales power and market access to build a European EdTech platform.” The existing management team and all 47 employees will remain on board.

“This acquisition is a strategic milestone for our growth in the area of digital training,” comments Robert von Wülfing, CEO of Amadeus Fire, welcoming the first transaction of the financial year. “With Masterplan, we are expanding our training portfolio with a scalable SaaS platform and establishing the basis for a high-growth model in the B2B segment. This move elevates us to the league of EdTech providers.”

Scalability, internationalisation, synergies

Founded in 2017, Masterplan operates based on a cloud-based business model. The platform fits right into existing HR and learning systems and impresses with high customer satisfaction, tech flexibility, and AI-powered didactics. The recently expanded language features enable efficient internationalisation.

Amadeus Fire generated a consolidated revenue of around € 437 million in the financial year 2024, of which around € 169 million relates to the Training segment. The strategic integration of Masterplan is not only intended to secure revenue growth, but also to leverage synergies in sales, marketing and content development.

Masterplan on Pava Partners

“I would like to thank Kevin and the entire Pava Partners team for successfully guiding us through this process while keeping the interests of both management and shareholders in mind. Their expertise and persistence – even in the most complex situations – were crucial in getting this transaction completed. We are excited about the journey ahead with Amadeus Fire Group,” says Stefan Peukert, Managing Director and Co-Founder of Masterplan.

About Masterplan

Since 2017, Masterplan has been making corporate training simple, effective and popular with its e-learning platform. Launched in Bochum by Stefan Peukert, Daniel Schütt, Kate Scisel, Nick Pfisterer and Daniel Mendalka, the platform combines high-quality video courses with intuitive software and helps companies to firmly embed learning into everyday working life. The course offering comprises over 11,000 learning elements on topics such as digitalisation, leadership and soft skills in over 26 languages. Features such as individual learning paths and an AI coach (Masterplan PACE) ensure maximum relevance and motivation. More than 300 companies – including the Otto Group, VW and DZ Bank – rely on Masterplan.

For more information, visit masterplan.com.

About Amadeus Fire

The Amadeus Fire Group, with headquarters in Frankfurt/Main, is one of the leading providers of personnel services and professional training in Germany. The focus is on the placement of specialised professionals and executives, as well as training and professional development in the commercial and IT sectors. Temporary staffing, permanent placement, interim and project management belong to the services offered in the Personnel Services segment. The Training segment offers practice-oriented training courses for private individuals and companies, as well as publicly funded training.

For more information, visit group.amadeus-fire.de.