The consumer health market has been on the move since the Covid-19 pandemic. Consumer priorities are shifting permanently: the demand for sustainable and functional foods, high-quality dietary supplements and natural care products is driving an entire industry into a new dynamic. Our first Consumer Health Report therefore analyzes three segments of this market in detail: Functional Food & Beverage, Dietary Supplements and Cosmeceuticals.

The most important findings from our Consumer Health Report are:

• Health as a conscious choice: Since the Covid-19 pandemic, awareness of longevity has increased. The demand for sustainable & functional foods, high-quality nutritional supplements and natural care products continues unabated.

• Innovations create differentiating features: Innovative products with complex formulations for specific applications through to personalized combinations of active ingredients are driving the market.

• Digital channels and D2C marketing strengthen customer loyalty: Brand loyalty is strengthened through a personalized approach, community engagement and direct interaction.

For an in-depth analysis and forward-looking insights into the dynamically evolving market, request our first Pava Consumer Health Report Q1 2025.

Alternatively, you can contact our Consumer Health experts Dr. Lars Veit, Martin Fuchs and Malte Striegler directly.

Our Pava Consumer Health Report Q1 2025 is published solely in English.