The consumer health market has been on the move since the Covid-19 pandemic. Consumer priorities are shifting permanently: the demand for sustainable and functional foods, high-quality dietary supplements and natural care products is driving an entire industry into a new dynamic. Our first Consumer Health Report therefore analyzes three segments of this market in detail: Functional Food & Beverage, Dietary Supplements and Cosmeceuticals.

The most important findings from our Consumer Health Report are:

• Health as a conscious choice: Since the Covid-19 pandemic, awareness of longevity has increased. The demand for sustainable & functional foods, high-quality nutritional supplements and natural care products continues unabated.

• Innovations create differentiating features: Innovative products with complex formulations for specific applications through to personalized combinations of active ingredients are driving the market.

• Digital channels and D2C marketing strengthen customer loyalty: Brand loyalty is strengthened through a personalized approach, community engagement and direct interaction.

Our Pava Consumer Health Report Q1 2025 is published solely in English.

For an in-depth analysis and forward-looking insights into the dynamically evolving market, request our Report.