The digital health sector is experiencing rapid growth in investment and M&A activity, which is expected to surpass pre-pandemic levels by the end of 2024. Key areas driving this momentum include AI-driven solutions and mental health technologies, both of which are attracting significant investor interest due to their efficiency and strong market potential.

In Germany, regulatory advancements offer new opportunities for foreign investors, despite the challenging environment. As patients increasingly pay for healthcare apps and wearables, the monetization potential increases.

Market consolidation is expected, with U.S. companies seeing acquisitions as the most effective path to expand and integrate the sector in Europe.

Our Pava Consumer Health Report Q1 2025 is published solely in English.

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